Crafting Experience

Experience Designer · UX Researcher · XR Designer

Abdur Rouf
Ahmed

Bridging tradition and technology — designing human-centered immersive experiences that uplift society and drive business value.

Download Resume View My Work
Scroll to explore
01 — What I Do
🧭UX Research
🎨UI/UX Design
🥽XR Design (AR/VR/MR)
🔬Design Research
🧩Interaction Design
🗺️Service Design
🏗️Information Architecture
📐Wireframing & Prototyping
🧪Usability Testing
🎮Game Design
🎬Motion Graphics
📦3D Modeling
✨Design Thinking
🏷️Branding
🧭UX Research
🎨UI/UX Design
🥽XR Design (AR/VR/MR)
🔬Design Research
🧩Interaction Design
🗺️Service Design
🏗️Information Architecture
📐Wireframing & Prototyping
🧪Usability Testing
🎮Game Design
🎬Motion Graphics
📦3D Modeling
✨Design Thinking
🏷️Branding
02 — About Me

I'm Abdur Rouf Ahmed, an Experience Designer and UX Researcher pursuing my M.Des in Experience Design at NIFT Mumbai. With 5+ internships spanning UI/UX, XR design, product design, service design, and design research, I bring an end-to-end perspective — from user research and wireframing through high-fidelity prototyping and usability testing.

I believe the most powerful design happens where tradition meets technology. My work transforms traditional practices into immersive digital experiences — creating human-centered solutions that serve society while unlocking tangible market value for businesses and communities.

Tools & Technologies

FigmaBlenderUnityUnreal EngineAdobe CCSplineTouchDesignerFramerMayaSketchUpAndroid Studio

Languages

English · Hindi · Bengali · Assamese

03 — Experience
Design Research Intern
Rural Handmade, Mumbai
Dec 2025 — Mar 2026
Explored immersive technology interventions (AR/VR) to promote and preserve handmade products and their cultural narratives. Conducted field research, stakeholder interviews, and ethnographic studies with rural artisan communities.
Freelance Product Designer
RYMO Technologies, Navi Mumbai
Aug 2025
Designed VR-based physiotherapy solutions to accelerate mobility rehabilitation. Created UI/UX flows, interaction prototypes, and 3D models for digital health products.
Experience Design Intern
HIVE Lab, IIT Kanpur
Jun — Aug 2025
Designed UI/UX for a QR-based emergency evacuation system and immersive educational tools for K-12 students. Contributed to projection mapping installations and XR experience design.
XR Design Intern
IAVERSE, Kolkata
Feb 2024
Designed immersive 3D exhibition spaces for government and international AR/VR showcases. Built and optimized interactive environments for Meta Quest 3.
Video Production Intern
NEWS LIVE, Guwahati
Jul — Aug 2023
Produced news segment thumbnails, motion graphics, and lower-thirds for live broadcast. Gained VFX experience through 3D modeling and visual effects for award show productions.
04 — Featured Works
01
Muse.AR
AR/VRUI/UXService Design

Muse.AR

An AR-based virtual gallery app enabling immersive viewing and interactive presentation of student and artist digital artworks. Built with Figma and Unity.

View Case Study
02
E-Pilgrim
ImmersiveUI/UXService Design

E-Pilgrim

An immersive digital platform enabling devotees to experience pilgrimage and darshan remotely. Conducted user research with 30+ devotees; designed end-to-end service blueprints and UI.

View Case Study
03
Connect
UI/UXProduct Design

Connect

A platform bridging college students and brands for event sponsorship — streamlining discovery, outreach, and collaboration to fuel campus festivals with the right partners.

View Case Study
04
Postpartum Mental Health
Game DesignUX ResearchService Design

Postpartum Mental Health

An educational board game raising awareness about postpartum depression — helping players identify myths, recognize symptoms, and learn supportive actions for new mothers.

View Case Study
05
Reimagining Miniso
Design InnovationRetail UX

Reimagining Miniso

Transforming Miniso India from a cute retail store into an experiential ecosystem — rethinking the in-store journey through design innovation and strategic brand evolution.

View Case Study
06
Feniário
Visual MerchandisingBranding

Feniário

A premium Goan Feni brand identity and visual merchandising project — crafting a refined, rooted, and rare positioning for a traditional spirit through photography and spatial design.

View Case Study
View More Projects
05 — Recognition
2026Book Chapter — Selected for publication in "Enhancing Youth and Young Professionals Engagement in SETI for Disaster Resilience", endorsed by Springer NaturePublication
2025Research Paper — Presented at DRCI International Conference 2025Research
2025Winner — XR Apps Reimagination Challenge, XDG MumbaiAward
2025Design Installation — Showcased at Kalaghoda Art Festival, MumbaiExhibition
2024Design Lead — Led design direction for Ecstasy 2024, Annual Cultural Fest, CIT KokrajharLeadership
2023Convenor — Organized and managed ANUVA 2023, Annual Design Fest, CIT KokrajharLeadership
2025Google UX Design — Professional CertificateCertification
06 — Education
M.Des, Experience Design
National Institute of Fashion Technology (NIFT), Mumbai
2024 — 2026
B.Des, Multimedia Communication & Design
Central Institute of Technology, Kokrajhar, Assam
2020 — 2024
07 — Get in Touch

Let's build
something together

I'm always open to discussing new projects, creative ideas, or opportunities to be part of something extraordinary.

Email Me Behance LinkedIn Resume