Experience Designer · UX Researcher · XR Designer
Bridging tradition and technology — designing human-centered immersive experiences that uplift society and drive business value.
I'm Abdur Rouf Ahmed, an Experience Designer and UX Researcher pursuing my M.Des in Experience Design at NIFT Mumbai. With 5+ internships spanning UI/UX, XR design, product design, service design, and design research, I bring an end-to-end perspective — from user research and wireframing through high-fidelity prototyping and usability testing.
I believe the most powerful design happens where tradition meets technology. My work transforms traditional practices into immersive digital experiences — creating human-centered solutions that serve society while unlocking tangible market value for businesses and communities.
English · Hindi · Bengali · Assamese
An AR-based virtual gallery app enabling immersive viewing and interactive presentation of student and artist digital artworks. Built with Figma and Unity.
View Case StudyAn immersive digital platform enabling devotees to experience pilgrimage and darshan remotely. Research with 30+ devotees; end-to-end service blueprints and UI.
View Case StudyBrief description of the project — what problem it solves, your role, and the key outcome (2-3 sentences).
View Case StudyBrief description of the project — what problem it solves, your role, and the key outcome (2-3 sentences).
View Case StudyBrief description of the project — what problem it solves, your role, and the key outcome (2-3 sentences).
View Case StudyBrief description of the project — what problem it solves, your role, and the key outcome (2-3 sentences).
View Case Study